A good name is rather to be chosen than great riches, and loving favour rather than silver and gold. Proverbs 22:1
money, Money, MONEY!
sang Abba a long time ago and we’re still singing it in our heads each day as we wake up in the morning, getting ready to earn what will sustain our livelihood.
Yes, money is important, but sometimes – and I know I definitely fall into that category – we can get so fixated on our financial goals, that we miss the real values in life.
Blogging can be one of those instances.
Many people start a blog with the intention of journaling publicly or record their life online but, nowadays, it seems like most people who start blogging do so in order to make money with it. As much and as fast as they possibly can.
Where many bloggers struggle (I think) is that, either at the outset or somewhere along the road, the financial aspect of blogging becomes more important than their readers and the real value of the content that they share online.
Suddenly, it’s all about “How can I make the next blog post viral and get more subscribers?”
Perhaps you have that gift or that sudden inspiration and that post will go viral. But if your audience, and how you can really reach them and make a difference in their lives, is not your top priority, they will not care much about making a difference in yours either. Not only will they probably not subscribe, but their wallets will stay closed too.
Perhaps you are a fairly successful blogger because you have learned the ropes through professional courses or eBooks and a few years of experience. But if your heart is not passionate about your audience, the same way it is passionate about what you blog about, your audience will eventually feel it. I know I feel the difference between a blogger who cares (even if I know she’s out to make a living at the same time, and that’s okay) and one who’s in it only or mostly for business.
Your heart attitude could be keeping you from even greater success.
I know the following quote is being posted across so many blogs, courses and eBooks at the moment, but it’s true:
People will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou
And this is especially true with blogging.
You may have the best blogging titles, articles, tips, products – whatever.
If you do it primarily for the money and business aspect of it, your audience will feel it. They just will. And if they are feeling manipulated by your crafty writing art or your overly enticing offers, chances are, many will be put off who would otherwise be more than happy to subscribe and buy your products.
I know this is what’s keeping me from subscribing to or buying from certain bloggers though they are successful. I know that I’d rather buy an inferior product from a blogger whom I feel cares about me, than a superior product from one whom I feel does not.
Would you continue to blog if you did not earn a penny from it?
Is your message important enough to someone out there that you would be willing to pay for your domain and hosting (and all the other costs!) regularly but not make anything in return for it?
I’m the first to be challenged by these thoughts. Because, although there are various different reasons I decided to try that blogging thing again, I had two main goals: share what I learn and, yes, make money one day if I can.
Now, when you start off (like me!), blogging can be overwhelming and, without realising it, you start thinking about the technical aspect and the monetary side a lot more than you perhaps initially did, you lose focus and, before you know it, it’s suddenly all about how to get more subscribers and more money.
So, by all means, start or continue to blog. But each day, before you set your fingers to those keys, check your heart to see if it’s in the right place. See if you really care about your audience and whether you want that post to really help them.
Where your treasure is, there your heart will be also. Matthew 6:21
So, perhaps this is interpreting the verse backwards but, if your treasure, your financial success and your career are with your audience, your heart will have to beat for that audience first.
Thanks for reading and have a blessed day,